Becoming a Billionaire after Divorce

Chapter 794 - 301: The Arrival of Tencent and Kangaroo! (Part 2)

As everyone knows, although Tencent is the highest-valued Internet company, most of its valuation comes from its gaming segment.It has always wanted to diversify into other areas.

It once launched Tencent Weibo to compete with Sina Weibo, but ended up failing miserably.

Later, seeing the short video industry booming, it also wanted to get in on the action, but was utterly defeated by Kuai Dou.

It has always wanted to find another source of income apart from messaging and games.

But it hasn’t been very successful.

Especially with short videos, which have been a lifelong pain for it.

Now that it sees hope, it naturally wants to invest heavily.

The previous plan didn’t get approved mainly because the required investment was too large with no visible return.

Now it’s approved because Kangaroo, the sucker, is willing to burn money together.

And offline promotion of the app is no difficult task for them since Kangaroo also has a nationwide ground-promotion iron army.

Thanks to this high-quality team, they won the Hundred-Group War, the takeaway war, and the community group-buying (Kangaroo Grocery) war.

Seeing such a reliable partner, Tencent didn’t hesitate to go ahead.

Kangaroo also has its own reasoning for this investment.

As its profit model of exploiting couriers and merchants is increasingly criticized by the public, the company’s reputation has plummeted, a stark contrast to the times of the Hundred-Group War.

Moreover, recently a giant newly entered the takeaway industry—Little Bear Takeout.

It has taken away a lot of market share and profits that originally belonged to them, causing their revenue to decline over recent quarters. If they don’t find a new profit point or come up with a good new story, the capital and stock markets won’t buy it, and the company’s valuation won’t withstand such a plummet.

Especially since that damn Little Bear Takeout is backed by the currently hot Onion, both under the same company.

So, old scores and new gripes are added up.

Of course they’ll fight them.

But Sun Dasheng isn’t afraid, telling them to bring it on.

"It’s alright, just stay informed, don’t worry about anything else, just focus on doing our own thing." Sun Dasheng said.

"Alright, I’ll be leaving now, don’t want to interrupt your rest." Qian Zhi excused himself and left.

Sun Dasheng sat in the boss’s chair smoking.

Kangaroo is one of the few companies he really dislikes.

The corporate culture is extremely poor.

And towards the lower-level employees, no, it shouldn’t be said like that, the millions of canal workers of Kangaroo have been early on turned into partners through meticulously pre-designed contracts.

It sounds nice, but it’s essentially labor outsourcing.

You know it’s dodgy, there’s no protection whatsoever.

Forget about social insurance, the money they earn daily probably isn’t even enough for medical expenses when they get old.

Their awful algorithm practically forces couriers to run red lights, violate speed limits, and ride against traffic on the road.

Is there any other way?

Of course there is, but then you’re bound to be late and have your pay docked.

Every time a courier gets into a traffic accident, they downplay it with indifferent words, and if it gets widespread attention, they feign sincerity by offering some consolation money.

If they truly cared about employees, they wouldn’t bother with all this performative nonsense.

They just want some security, some life security, some safety security.

But none of it is there.

Everything else they do is just for show, all shine on the outside.

In reality, it’s utterly useless.

As for their promoted exemplary case of earning 1.02 million in 3 years, it only fools a bunch of naive fools.

Such garbage companies, the sooner they go under, the better; he has zero psychological barrier against taking action against them.

Since they’re getting into micro short dramas, let’s have some fun with them.

May 20, 2026.

The Yangyu platform, a venture by Tencent and Kangaroo, officially launched.

On the launch day, registration numbers broke ten million.

It was like Emperor Qin Shi Huang touching an electric wire—winning spectacularly.

Qian Zhi called again.

He sounded very anxious.

But Sun Dasheng told him not to panic over the phone.

"I know you’re anxious, but hold on, what is this number based on?" Sun Dasheng asked back.

Over the phone, Qian Zhi seemed to understand, "It’s based on daily active users in the billions on QQ and WeChat?"

"Exactly, you already know, so why the panic?"

"Hehe... maybe it’s concern leading to confusion, or perhaps being inside makes it hard to see the situation clearly, that’s why I often come to seek your advice."

Qian Zhi sent a small flattering compliment.

Mm, Sun Dasheng’s mood improved quite a bit.

He didn’t bring up his lack of steadiness anymore.

"For registration data, they won’t be much weaker than us. Our strength, or so-called moat, is in the production of micro short dramas. I’ll try to have Star Point Media produce more high-quality works, gradually reducing the purchase of dramas from small external workshops. By increasing competitiveness, you won’t have to fear their competition."

Sun Dasheng analyzed the battle situation for him.

Qian Zhi felt relieved instantly and proposed over the phone, "Can we strengthen communication with Star Point Media in the future?"

Sun Dasheng immediately understood his implication.

Star Point Media, as the largest media company under the parent company, is run by his cousin, akin to the royal family in the old days, so naturally, it’s not easy for outsiders to cozy up to them.

Such things violate protocol.

Therefore, it’s better to give a heads-up in advance.

Consulting on everything is a good habit, so the higher-ups won’t trouble you when issues arise.

"No worries, I’ll give him a heads-up later, you can address any issues directly to him, no need to report everything to me." Sun Dasheng said.

"Alright, President Sun, sorry to bother you." Qian Zhi hung up the phone.

When working, calling a plant, this old friend has actually trained himself well in the workplace.

Yangyu is coming on strong.

But Onion isn’t a pushover either.

The two sides are locked in a price war, vying for market share.

Someone asked, with everything being free, how do you wage a price war?

Then you must be young; free things have VIP memberships, don’t they?

Subscribing to a month’s membership lets you skip the ads.

For most impatient people, buying the membership is quite worthwhile.

Because a micro short drama episode is just a few minutes, and the intro ad is just a few seconds, no more than ten seconds at most.

Apart from intro ads, there’s no troublesome mid-roll ads like on long video platforms or built-in ads in the drama, none at all.

So there’s no comical situation of watching exclusive member ads without membership.

Originally, Onion’s membership was 15 yuan a month, cheaper with continuous subscription at 12 yuan/month, or 99 yuan annually, allowing for a year of ad-free viewing.

Now the price war is focused on memberships.

Yangyu’s strategy follows Tencent’s consistent penny-pinching, an 80% discount for new users, an extra 10% off for bringing in new users, making it 70% off, five referrals make it 60% off, and ten referrals make it 50% off.

50% off is the lowest.

Moreover, every new user referral earns a red packet.

The amount varies, but it’s generally a few yuan.

This strategy naturally is somewhat effective and links are shared extensively on WeChat and QQ, offering an inherent advantage.

The rate of viral growth is quite fast.

Faster than Onion’s early strategy of distributing eggs to rural areas.

Registered users exceeded 100 million in less than a week, which is terrifying.

No wonder it’s called the industry crusher.

Most venture capital firms, when encountering entrepreneurs, will ask, has this field caught Tencent’s attention?

If Tencent is interested, it’s best to pack it up and go to bed.

Who can compete with them?

But before they got too proud, they discovered a problem.

"Something’s not right, we have so many users, why is our activity level so low?" The Yangyu person in charge was puzzled.

"Compared to Onion?" someone asked.

"We have 100 million registered users but only less than 5 million active users. They have 200 million registered users, and their active users reached 50 million; the ratio is far off."

"What on earth is causing this?"

The head of Yangyu is pulling his hair out, unable to pinpoint the issue.