Age of Dreams

Vol 2 Chapter 2676: Stir the situation

For many people, December is a day to say goodbye to the old and welcome the new.

For many companies, this is often the most important time of the year for their company.

Especially in the smart electronics industry, many companies have followed suit after the wave of new products launched by the Fairy Company in December.

Samsung is very interested in launching new products in December. At the beginning of December, they began to show off frequently, saying that they have a "sensational world" smartphone to be released, which is definitely the number one in the current mobile phone industry.

Originally, Li Jianxi announced that since August, a mobile phone was released every month, but there was no news after this incident, which made people in the industry laugh at Samsung.

The same is true this time. Everyone sneered at Samsung's propaganda, thinking that at best they would bring out a good mobile phone, which is definitely not a "sensational world."

However, Samsung did not respond to this. Only a few days later, Samsung officially held a new product launch conference at Samsung's headquarters in Seoul and launched a smartphone named Galaxy P9 by them.

This main body shape is the previous Meizu MX2 phone from 2012. It has an integrated stamped body, using metal polishing and frosting technology, which looks very beautiful, and the thickness of the body is controlled, and the frame is only in inches. The screen is very large.

The 16:10 LCD screen, the cool LCD screen technology that Samsung is proud of, and the integrated bonding technology make the screen and the frame look very transparent.

Due to Samsung’s advantages on the LCD screen, the resolution of Galaxy P9 reaches 980x800, and the pixel density is as high as 180.

In terms of button function, Samsung has also followed the usual style, with a total of three virtual buttons under the phone screen, but because the light transmittance is done well, it looks quite crystal clear.

The Galaxy P9, which has three colors of black, white and yellow, is so beautiful. The configuration is also very amazing.

First of all, the chip is also made by Samsung’s own custom-made MX339, which uses an 8-nanometer process. The operating speed is 30% happier than Samsung’s previous mid-range mobile phone M2, second only to the current flagship model Galaxy S3.

In addition, Samsung has added its own image processing chip, voice noise reduction chip and camera image processing chip. Greatly increase the use of Galaxy P9, positioning it on a young and full of fiery vitality mobile phone.

In terms of hardware configuration, 16GB and 32GB are still the mainstream configurations of the Galaxy P9. The last 8 million and the first 5 million pixel cameras have surpassed the Dream configuration.

Even in general. The configuration of Galaxy P9 is no different than Dream, at least in the various data published.

The price of Galaxy P9 is also amazing. The price of 16GB is 366 US dollars, and the price of 32GB is 422 US dollars, which is exactly the same as Dream! !

And because the Galaxy P9 has become the most powerful mid-range mobile phone of Samsung, the 16GB version of the previous mid-range mobile phone M2 was directly reduced to 299 US dollars, while the low-end C1 was reduced in turn, canceling the 8GB version and only retaining the 16GB version. The price is lowered to 266 US dollars.

Not to mention the performance of the Galaxy P9. At that time, the series of price announcements and adjustments were enough to cause an earthquake in the smartphone industry.

But before the veteran manufacturers such as Motorola and Nokia made a fuss, Apple rushed out and criticized Samsung.

The reason is simple. If you have seen the Meizu MX2 mobile phone, you will know that this Meizu MX2 mobile phone has at least 60% similarity in the shape and appearance of the front body.

Because of this in the previous life. Meizu has not been ridiculed.

In this life, Xiao Qi gave this model to Samsung. After researching, Li Jianxi and Samsung’s experts found that although these designs are similar to Apple, they can evade Apple’s patents from the perspective of patents. There is no problem at all.

So Li Jianxi waved his hand and directly made the Galaxy P9 just like that and went on sale.

Brother Qiao was angry at the first glance. You don't have to be so brazen if you want to piracy, right?

He immediately asked his company's technical experts to check and see what aspects could ruin Samsung, but after a preliminary appearance check. Apple’s engineers regretfully told Qiao’s gang that Samsung took advantage of Apple’s loopholes. Although they had patents involving Fairy, Nokia and, they only did not infringe Apple’s core patents.

Since there is no way to care about Samsung in the law, the leader of Qiao's gang naturally can only yell at Li Jianxi for being despicable and shameless.

However, Li Jianxi was also an old fox, and he immediately scolded the Qiao gang leader. For a time, news of their two giants quarreling was everywhere. To some extent, it was a great promotion of Galaxy P9, but it increased its popularity.

This can be seen from the number of bookings within a few days after the press conference.

The interval between Samsung’s booking and sale is only about 20 days. It will be available for sale on January 1, 2010, and it is an unlimited number of bookings, which makes fans very excited, and they are ready to sell.

In the first three days they booked, the prepaid number of Galaxy P9 exceeded 8 million, which is comparable to the boutiques of Fairy Company and Apple.

Li Jianxi laughed from ear to ear. According to this trend, there is no problem with shipments exceeding 20 million units in January next year. If you are lucky, 30 million units are possible.

Samsung has a strong production capacity, and is still desperately building a new smartphone factory. There is no problem with the procurement and manufacturing of various components. As long as sales can go up, they can produce 50 million units in a month. .

The launch of Galaxy P9, the direct competitive rival looks like Dream of Fairy Company, because the two have many similarities in function, positioning and price.

But if you think about it carefully, the Galaxy P9's opponent is not Dream, which has already won the praise of users, but Motorola A1800 and Nokia N90, which are also in this price range.

Motorola's A1800 and Nokia N90, since their release in July, have won the likes of many fans with their good price-performance ratio and brand reputation. The sales volume for four consecutive months has exceeded 20 million, although it is not The supply of 40 million units of Dream is in short supply every month, but compared to the previous two smartphones, it can be regarded as a reversal of Motorola and Nokia's success.

Many people rejoice for Motorola and Nokia, and many Western media have even begun to dream that Fairy and Samsung will step down from the altar, and then only their European and American intelligent electronics companies will dominate the world.

But many people can clearly see that in Motorola's A1800, the best-selling version is the cheapest 8GB366 version, and the same is true in the Nokia N90, the cheapest 16GB399 version is the best seller.

Moreover, although the sales of the two mobile phones did not decline significantly since August and September, the main regions for purchasing mobile phones have become Africa and Southeast Asia. Sales in Europe, Northeast Asia and the United States have been declining. The United States shipped less than 1 million units last month, which clearly shows the decline.

The reason is that Motorola's A1800 and Nokia N90 do not have excellent configurations and standards on real mid-to-high-end smartphones.

In particular, they are facing a refined product like DreamStars, and facing a mid-range flagship such as Dream with super cost-effectiveness, they are naturally at a disadvantage.

Not to mention this kind of killer, the two mobile phones that Xiao Qi brought out are also good products that have been tested by the previous market. They can be regarded as good mobile phones after 2012, and of course they are also all the rage good mobile phones now.

In addition to the hardware configuration, A1800 and N90 have many shortcomings~www.wuxiaspot.com~ There is also a very important reason, that is, the Android system has not experienced several years of precipitation research and development, where is the opponent of the fairy system? Even it is not as good as Samsung's BADA system.

In the absence of such software and hardware, the low-end configurations of the A1800 and N90 can still achieve good sales due to price advantages and brand effects, but mid-to-high-end mobile phones are gradually being ruled out by users.

In the past few months, they have sold more than 50 million units each month, and they have proven that they can avoid conflicts with Dream. The market capacity is already scary.

Once this part of the market is vacated, it is time for others to rush in and seize the market.

Samsung undoubtedly saw this opportunity and released its own Galaxy P9 all at once, wanting to occupy this part of the market.

Not to mention 50 million units a month, or more than 40 million units of Dream, as long as the Galaxy P9 can stabilize to 30 million units or even 20 million units in one month, it is a huge victory for them! (To be continued.)

PS: If you have as many monthly tickets as the previous two days, it would be better!